NU Protection - Human advice on life insurance, critical illness and income protection

Why You Need Us?

There is a 55% likelihood of a UK individual either dying, contracting a critical illness or being unable to work for 2 months or more due to health reasons during their working life ( LV Risk Reality Calculator). We give our customers piece of mind that they and their families are financially secure should any of these unfortunate events occur.

Why Choose Us?

Price Match

We ensure you get the competitive price! We’ll attempt to beat rival quotes

Free trust support

Designed to ensure any life policy is tax efficient and pays out quickly

Expert Advice

Our highly trained advisers offer expert advice FREE OF CHARGE

Single Point of Contact

Supported a dedicated insurance advisor from start to finish

No Obligation

FREE no obligation quotes, at no point are you required to proceed

Annual Policy Review

Yearly policy reviews ensuring you have the most suitable policy

Ongoing Support

We're always available to help from day one to making a claim

Referral Program

Refer a friend and you'll both get a £75 gift voucher (see gift-terms and conditions)

We can make sure you're covered!

Our Team

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Joe Appleton


Joe is one of the founding directors of the company. He's worked in the world of tech and finance for over 10 years. He ensures that the company follows a streamlined efficient process. He aims to make the journey of putting in place the right cover simple and pain-free.

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James Rivers

Protection Advisor

James is our senior protection advisor. Having worked in the industry for 7 years he has acquired an expert knowledge of insurance products. He takes a consultative approach and provides customers with the most cost effective solution in meeting their protection needs.

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Andrew Jolliffe


Andrew is our Operations Director and responsible for both NU Protection’s financial and compliance processes. Andrew has over 10 years of financial services experience, having worked for a wide range of companies including Global Investment Banks, boutique finance houses and ultimately his own businesses..